Plausible

Plausible is the open-source, privacy-first web analytics tool that lets you understand your traffic without tracking your visitors. Built and bootstrapped from Estonia since 2018, it gives teams a clean single-page dashboard covering pageviews, sessions, bounce rate, scroll depth, conversions, and revenue — all without a single cookie or a line of personal data ever being stored.

The tracking script is 75 times smaller than Google Analytics, which means near-zero impact on page speed and roughly 8 kg less CO₂ per year for a site with 100k monthly visitors. Data is processed in aggregate, never shared with third parties, never monetized, and never leaves EU infrastructure — so GDPR, CCPA, and PECR compliance is baked in from day one, with no cookie consent banner required.

Key benefits:

• No cookies, no personal data — anonymous measurement out of the box, full legal compliance without consent friction
• 75× lighter script than Google Analytics, with zero impact on Core Web Vitals
• Real-time dashboard updating every 30 seconds, showing top pages, sources, countries, devices, and campaigns at a glance
• Goals, funnels, and revenue tracking with no-code setup — track clicks, form submissions, file downloads, scroll depth, and purchases
• Self-hostable under AGPLv3 — run Plausible on your own infrastructure for full data ownership
• Team collaboration with shared dashboards, embeddable widgets, and per-site access controls
• Stats API and Looker Studio connector for custom reporting and BI integrations
• 99.99% uptime across 260 billion+ tracked pageviews, bootstrapped and debt-free

Plausible is fully open source (AGPLv3) and hosted exclusively on EU-owned infrastructure. The team publishes revenue numbers publicly, runs no outside investors, and charges a flat subscription — your data is never the product. It integrates with Google Search Console, Google Analytics (for historical data import), WordPress, Google Tag Manager, Slack, and email reports.

With 17,000+ paying subscribers and endorsements from Hugging Face, 37signals, and Ghost — Plausible is the go-to analytics tool for teams that want clear insights without the privacy trade-offs of US-owned platforms.