Publytics is a Spanish alternative to Google Analytics for web analytics.
Last updated
- Headquarters
- Spain
- Open source
- No
- Free plan
- No
- Employees
- 11-50
Accurate, unsampled web analytics built specifically for digital publishers
Web analytics built for digital publishers: accurate, unsampled data on traffic and content performance as a European alternative to Google Analytics.
Publytics is a web analytics platform built specifically for digital publishers, positioned as a GA4 alternative for media companies that need accurate traffic data without sampling. Founded by Lorenzo Diaco and based in Spain with European infrastructure, it serves more than 1,500 publishers.
The platform offers real-time traffic monitoring, historical data migration from GA4 and other tools, a lightweight tracker that doesn't hurt Core Web Vitals, and a Network feature for analyzing multiple sites together. Reports are publisher-focused, from article performance to author dashboards and referrer breakdowns, with both pre-built views and customizable reporting. No cookies are required, and it's compliant with GDPR, CCPA, and PECR out of the box.
Publytics ships three tiers (Lite, Business, and Enterprise) priced against monthly pageviews, with a 14-day free trial and no credit card required. Its value prop against Google Analytics is unsampled data, publisher-oriented metrics, and EU hosting; against Plausible or Fathom, it's the publisher-specific toolkit.
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