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Accurate, unsampled web analytics built specifically for digital publishers
European web analytics alternative based in Spain.
What Publytics does
Publytics is a web analytics platform built specifically for digital publishers, positioned as a GA4 alternative for media companies that need accurate traffic data without sampling. Founded by Lorenzo Diaco and based in Spain with European infrastructure, it serves more than 1,500 publishers.
Features
The platform offers real-time traffic monitoring, historical data migration from GA4 and other tools, a lightweight tracker that doesn't hurt Core Web Vitals, and a Network feature for analyzing multiple sites together. Reports are publisher-focused — article performance, author dashboards, referrer breakdowns — with both pre-built views and customizable reporting. No cookies are required, and it's compliant with GDPR, CCPA, and PECR out of the box.
Pricing and positioning
Publytics ships three tiers — Lite, Business, and Enterprise — priced against monthly pageviews, with a 14-day free trial and no credit card required. Its value prop against Google Analytics is unsampled data, publisher-oriented metrics, and EU hosting; against Plausible or Fathom, it's the publisher-specific toolkit.
Categories
European alternative to
Head-to-head comparisons
See how Publytics stacks up side-by-side against the non-EU incumbent on jurisdiction, GDPR, pricing, and features.
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