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Unify marketing insights, get a complete performance view, and activate data for better results. Collect comprehensive, privacy-compliant web and app analytics.
Piwik PRO is a privacy-first analytics and data activation suite that captures web and mobile behaviour while keeping full control of personal data — combining traffic and conversion analytics, tag management, consent, and customer data in one integrated stack. Organisations like the European Commission, Crédit Agricole, and the Government of the Netherlands use it to run compliant analytics without sending raw data to US ad platforms.
The platform exposes structured behavioural data through UI, API, and direct export, feeding dashboards, BI tools, and AI pipelines. Real-time data activation triggers personalised ads, emails, and on-site messages based on segments, while the built-in consent manager handles GDPR, HIPAA, and 140+ regulatory frameworks out of the box.
Key benefits:
- Traffic and conversion analytics with full session-level detail
- Tag manager for deploying marketing and tracking tags without dev cycles
- Consent manager supporting GDPR, ePrivacy, CCPA, and HIPAA flows
- Customer data platform unifying first-party behavioural profiles
- Real-time data activation for ads, email, and on-site personalisation
- API and export access for BI, data warehouses, and AI pipelines
Piwik PRO is headquartered in Wrocław, Poland, founded in 2013 by Maciej Zawadziński and Matthieu Aubry. Customer data is hosted in EU, US, or private cloud regions at the client's choice, with the platform holding ISO 27001 and SOC 2 certifications and full GDPR, HIPAA, and Schrems II alignment.
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