Simple Analytics

Simple Analytics is a Dutch privacy-first analytics platform that tracks website traffic without cookies, without personal data, and without requiring a GDPR consent banner. Every metric (page views, referrers, devices, countries, and goals) is derived from aggregate signals, never from individual fingerprinting or cross-site tracking.

A lightweight tracking script under 6 KB adds minimal page weight, and a full export API makes all data available for custom dashboards or data warehousing. Goals, funnels, and UTM parameter tracking give marketers the campaign intelligence they need without the privacy trade-off of heavier analytics platforms.

Key benefits:

• No cookies keeps you fully compliant without a consent banner in any EU country
• No personal data, meaning no IP addresses, no fingerprinting, no cross-site user IDs
• Lightweight script under 6 KB with minimal impact on page load performance
• Real-time reporting on a clean, single-screen dashboard
• Goals and funnels for conversion tracking without individual user tracking
• UTM campaign tracking for attributing traffic across marketing channels
• Export API for pulling data into custom tools and data warehouses
• Unlimited team members on all paid plans

Simple Analytics stores all data on servers in the Netherlands, with no data ever leaving the EU. Based in Amsterdam and built entirely around GDPR compliance, it uses no U.S. sub-processors and shares no data with advertising networks. The architecture is designed so that no personally identifiable information ever enters the system.

Ideal for businesses, agencies, and developers who want accurate website insights without compromising visitor privacy or adding cookie consent friction to every page.