Mouseflow is a Danish alternative to Google Analytics for web analytics.
Last updated
- Headquarters
- Denmark
- Open source
- No
- Free plan
- No
Analyze website user behavior with session replays, heatmaps, funnels, and form analytics. Gather user feedback to improve UX and boost conversions.
Danish behaviour analytics capturing 100% of sessions without sampling: replays, heatmaps, friction scores, funnels and form analytics.
Mouseflow reveals how real visitors experience a website through session replay and behaviour analytics, capturing 100% of sessions with no sampling gaps. Heatmaps, friction scoring, funnels, and form analytics combine to surface where users click, hesitate, and drop off, turning anonymous traffic into actionable UX and conversion insights for product and marketing teams.
The platform runs as a lightweight JavaScript tag with a browser-based dashboard and 30+ integrations to Google Analytics, Shopify, HubSpot, and WordPress. Mina AI summarises sessions in seconds, while enterprise-grade anonymisation, whitelisting, and privacy controls let teams record behaviour without capturing personal data.
Key benefits:
- Session replay capturing 100% of visits with no sampling or blind spots
- Heatmaps visualising clicks, scrolls, movement, and attention patterns
- Friction scoring automatically flagging rage clicks and error moments
- Funnel analytics tracking drop-off across multi-step conversion journeys
- Form analytics pinpointing which fields cause abandonment and errors
- Mina AI summarising key session insights in natural language
- Privacy controls with granular anonymisation, masking, and whitelisting
Mouseflow is headquartered in Copenhagen, Denmark, founded in 2009, with EU-based data processing and full GDPR compliance. Privacy-by-design anonymisation and European hosting make it a sovereignty-friendly alternative to US-owned session replay vendors.
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