Plausible vs Amplitude
Plausible is a European alternative to Amplitude — same web analytics use case, built under EU data-protection law.
By the EU Alternatives team Last updated
Privacy-first web analytics — no cookies, no personal data, no consent banner required. Open-source, EU-hosted, 75× smaller than Google Analytics, and trusted by 17,000+ paying subscribers.
- Jurisdiction
- EU / EEA
- GDPR by default
- Yes
- US CLOUD Act exposure
- No
- Open source
- Yes
- Free tier
- Yes
Amplitude by Amplitude.
- Jurisdiction
- US
- GDPR by default
- Requires DPA + TIA
- US CLOUD Act exposure
- Yes
About Plausible
Plausible is the open-source, privacy-first web analytics tool that lets you understand your traffic without tracking your visitors. Built and bootstrapped from Estonia since 2018, it gives teams a clean single-page dashboard covering pageviews, sessions, bounce rate, scroll depth, conversions, and revenue — all without a single cookie or a line of personal data ever being stored.
The tracking script is 75 times smaller than Google Analytics, which means near-zero impact on page speed and roughly 8 kg less CO₂ per year for a site with 100k monthly visitors. Data is processed in aggregate, never shared with third parties, never monetized, and never leaves EU infrastructure — so GDPR, CCPA, and PECR compliance is baked in from day one, with no cookie consent banner required.
Key benefits:
- No cookies, no personal data — anonymous measurement out of the box, full legal compliance without consent friction
- 75× lighter script than Google Analytics, with zero impact on Core Web Vitals
- Real-time dashboard updating every 30 seconds, showing top pages, sources, countries, devices, and campaigns at a glance
- Goals, funnels, and revenue tracking with no-code setup — track clicks, form submissions, file downloads, scroll depth, and purchases
- Self-hostable under AGPLv3 — run Plausible on your own infrastructure for full data ownership
- Team collaboration with shared dashboards, embeddable widgets, and per-site access controls
- Stats API and Looker Studio connector for custom reporting and BI integrations
- 99.99% uptime across 260 billion+ tracked pageviews, bootstrapped and debt-free
Plausible is fully open source (AGPLv3) and hosted exclusively on EU-owned infrastructure. The team publishes revenue numbers publicly, runs no outside investors, and charges a flat subscription — your data is never the product. It integrates with Google Search Console, Google Analytics (for historical data import), WordPress, Google Tag Manager, Slack, and email reports.
With 17,000+ paying subscribers and endorsements from Hugging Face, 37signals, and Ghost — Plausible is the go-to analytics tool for teams that want clear insights without the privacy trade-offs of US-owned platforms.
Why choose Plausible over Amplitude?
The decisive argument is data jurisdiction. Amplitude is headquartered in US, which means personal data processed through it can be subject to non-EU legal regimes — the US CLOUD Act, FISA 702, or similar laws depending on the provider. After the 2020 Schrems II ruling, EU organisations must carry out a transfer impact assessment for every such data flow.
Plausible removes that overhead. As a Estonia-based provider, it operates natively under GDPR, and data stays inside the EU/EEA by default. For regulated sectors — health, public administration, finance — that's not a nice-to-have but a requirement. For everyone else, it's concentration-risk insurance: you avoid depending on a single non-EU jurisdiction that can change the rules without warning.