Pirsch

Pirsch is a privacy-first, cookie-free web analytics platform built in Germany as a lightweight, GDPR-compliant alternative to Google Analytics. Built on a small, open-source script under 2 KB, it tracks visits, pages, events, conversions and UTM campaigns without personal identifiers or persistent cookies.

The platform runs on a self-hostable Go engine or the hosted EU service, counts unique visitors through a rotating daily fingerprint and offers a clean dashboard with real-time views, funnels, custom events and a public API. WordPress, Ghost, Astro, Next.js and Google Tag Manager integrations keep setup to a few minutes.

Key benefits:

• Cookie-free and consent-banner-free tracking under GDPR, ePrivacy and CCPA
• Under-2-KB tracking script that avoids ad-blocker rules on most lists
• Real-time dashboard with pages, referrers, events, funnels and UTM breakdowns
• Self-hosting option via the open-source Go engine (MIT licensed)
• Public REST API and webhooks for custom dashboards and data exports
• Shared dashboards for teams and client reporting without seat fees
• Email and Slack reports with weekly and monthly summaries

Pirsch is headquartered in Germany and hosts all visitor data in German data centres under GDPR and the BDSG. No personal data leaves the EU, no third-party processors are used for tracking, and a full DPA is provided on request.

Trusted by thousands of independent publishers, SaaS teams and agencies who want Google Analytics-level insights without consent banners, cookies or US data transfers.