Attio
The AI CRM where autonomous agents build pipeline, advance deals and grow accounts, on a flexible data model fed automatically by your tools.
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European CRM & Marketing Alternatives
European customer relationship management and marketing automation platforms.
50 alternatives available
Last updated
Why choose European crm & marketing?
Your CRM concentrates every customer relationship into a single database, which is exactly why its jurisdiction deserves thought. Brevo has expanded from email marketing into a full French CRM suite that replaces HubSpot for many smaller teams, Trengo unifies customer conversations across channels from the Netherlands, and Symplify covers marketing automation from Stockholm. When comparing against Salesforce or HubSpot, look at consent management, EU hosting for contact data, and built-in handling of GDPR requests such as erasure and export.
This page lists 50 European crm & marketing options, ordered by our relevance score, an automated rating that weighs web presence, community traction, product accessibility, EU & privacy commitment and ecosystem coverage. Every entry is headquartered in Europe and European-majority-owned, so you can shortlist a credible replacement for HubSpot, Salesforce or any other non-EU incumbent in minutes.
Crisp
Unify sales, marketing & support with an AI-driven business messaging platform. Features include a team inbox, CRM, chatbot, and knowledge base. Made in Europe.
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Brevo
Manage customer relationships and grow your business with an all-in-one platform for email, SMS, chat, and AI-powered marketing automation.
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Helprace
Customer support workspace from Lithuania combining ticketing, shared inboxes, a knowledge base and a community forum at a predictable per-agent price.
Symplify
Swedish marketing automation running AI-personalised journeys across email, SMS, push, web and app, with predictive churn and lifetime-value models.
Teamleader
Belgian business management platform uniting CRM, quotations with digital signing, project tracking, time logging and invoicing for SMEs.
weclapp
German cloud ERP for SMEs combining CRM, sales, inventory and invoicing in one platform, hosted in German datacenters.
Adverity
Austrian marketing data platform that integrates and cleans campaign data at enterprise scale, with an AI layer turning metrics into decisions.
Trengo
Transform customer service with AI agents that resolve 80% of conversations automatically. Centralize WhatsApp, email, social media, and voice in one dashboard.
Ivalua
French source-to-pay platform connecting sourcing, contracts, procurement, invoicing and payments on one AI data model, used by IKEA and Volkswagen.
Carts Guru
Spanish marketing automation for online stores: recover abandoned carts with multichannel email and SMS campaigns, plus prebuilt automations for Shopify, Magento and PrestaShop.
Trackbase
Tracks brand visibility, sentiment and share of voice across eleven AI models, logs AI crawler visits and turns the data into a prioritised action plan.
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Userlike
Initiate conversations on your website and maintain contact through popular messaging apps. Features website chat, chatbots, GDPR compliance, and WhatsApp integration.
Qualifio
Belgian interactive marketing platform for quizzes, contests and games that collect first-party data and consent from your audience.
Malt
Europe's largest freelance marketplace matching 700,000+ tech, data, design and marketing experts with companies through managed contracting, invoicing and compliance workflows.
Sparklane
B2B sales intelligence with AI lead scoring, buying-signal detection, contact enrichment and CRM integrations, hosted in France with GDPR-first legitimate-interest processing.
Upsales
Swedish B2B CRM and marketing automation platform with a 20M+ company prospecting database, AI pipeline scoring and revenue forecasting on EU data centres.
Choice
Czech customer relationship and marketing tool helping businesses manage contacts, engagement and campaigns from one place.
eKomi
German customer feedback platform collecting verified reviews and seller ratings tied to real transactions, helping European shops build trust and improve service.
Publer
Social media management from Albania: schedule and recycle posts across all major networks, collaborate with a team and track performance from one calendar.
Dixa
Danish customer service platform unifying phone, email, live chat and messaging in one queue, routing each conversation to the right agent with full context.
Smartsupp
Czech live chat for online stores combining chat, chatbots and visitor session recordings, so shops see what customers do and answer in real time.
Actito
Belgian marketing automation platform that centralises customer data to run targeted email, SMS and omnichannel campaigns with journey-based scenarios.
combit
German software house behind List & Label, a reporting engine developers embed in their own applications, alongside a customisable CRM for managing customer data.
Frequently asked questions
Why choose a European crm & marketing tool?
European crm & marketing providers, such as Attio and Crisp, operate under the GDPR by default, store data inside the EU, and fall outside the reach of US surveillance laws such as FISA 702 and the CLOUD Act. For regulated industries and anyone handling personal data about EU citizens, that eliminates the Schrems II transfer-impact-assessment burden and reduces the risk of a compliance incident triggered by your vendor rather than by you.
Are European crm & marketing tools GDPR-compliant by default?
Almost always yes. A product built for the European market is designed around GDPR from day one: lawful basis, data-subject rights, breach notification, data-residency controls and EU-based sub-processors are standard rather than add-ons. We still recommend reviewing each vendor's DPA and sub-processor list for your specific use case, but the baseline is materially stronger than with many US-headquartered alternatives.
How do I migrate from HubSpot to a European crm & marketing?
Most European crm & marketing providers publish migration guides or provide importers for the major incumbents. A typical switch from HubSpot or Salesforce follows three steps: (1) export your data from the existing tool, (2) choose an EU provider whose feature set and pricing match your use case (this page lists 50 options, ordered by our relevance score, with Attio and Crisp currently ranked highest), and (3) run both side-by-side for a billing cycle before cutting over. Start with the free tier or trial wherever it is offered.
Where are these crm & marketing companies based?
Every product listed here is headquartered in Europe: in an EU or EEA member state, in Switzerland or in the United Kingdom. Each is meant to be European-controlled, and subsidiaries of US or other non-European parent companies are not eligible. Each card shows the provider's home country, so you can favour a specific jurisdiction when internal policy or public-sector procurement rules require data to stay in a single country.
Do European crm & marketing products cost more than US alternatives?
Usually no. Pricing is broadly comparable, and several European providers, particularly in hosting, email and collaboration, are significantly cheaper than the US market leaders while offering more generous free tiers and open-source options. Open-source products in this list are marked accordingly so you can self-host when that matters.