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Swedish B2B CRM and marketing automation platform with a 20M+ company prospecting database, AI pipeline scoring and revenue forecasting on EU data centres.
Swedish B2B platform combining CRM, marketing automation and a 20M+ company prospecting database, with AI pipeline scoring and revenue forecasting on EU data centres.
Upsales is a Swedish CRM and sales platform unifying pipeline management, marketing automation, prospecting data and revenue analytics in a single workspace built for B2B sales teams. Founded in Stockholm in 2003, it serves 1,800+ Nordic and European customers with an explicit focus on measurable revenue growth.
The platform pairs a structured CRM (accounts, opportunities, quotes and activities) with built-in marketing automation, landing pages, email campaigns and a proprietary prospecting database of 20M+ European companies. AI-assisted pipeline risk scoring, revenue forecasting and territory planning close the loop between marketing, SDRs and account executives.
Key benefits:
- Structured B2B CRM with accounts, opportunities, quotes and activity tracking
- Built-in marketing automation covering email, landing pages, forms and scoring
- Prospecting database of 20M+ European companies with firmographic enrichment
- AI pipeline risk scoring highlighting stalled deals and coaching opportunities
- Revenue forecasting with rolling quotas, territory plans and commission tracking
- Integrations with Microsoft 365, Google Workspace, Fortnox, Visma and Pipedrive
- Mobile apps for iOS and Android with offline access and voice notes
Upsales is headquartered in Stockholm, Sweden, and hosts all customer data on EU-based infrastructure (Stockholm and Frankfurt) under GDPR and Swedish data-protection law. ISO 27001 certification, a full DPA and SCCs for sub-processors are standard on every enterprise contract.
Trusted by Visma, ReadSoft, Schibsted and 1,800+ Nordic businesses, Upsales is the reference choice for B2B sales organisations that want a HubSpot- or Salesforce-level revenue platform built and hosted inside the European Union.
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