Formbricks

Formbricks is a privacy-first experience management platform that gathers customer and product feedback across websites, apps, and email — combining event-triggered in-product surveys and granular user segmentation. Teams capture insights at the right moment in the user journey, feeding churn signals, NPS, and onboarding research into a single analytics dashboard used by Siemens, IKEA, and the Ethereum Foundation.

The platform is open source and available as either managed cloud or self-hosted deployment, installable via a single script tag or NPM package. Custom attributes, past actions, and cohort rules drive targeting, while pre-built templates cover the most common survey flows out of the box.

Key benefits:

• Event-triggered surveys ask users at the exact moment behaviour matters
• Granular segmentation targets cohorts by custom attributes and actions
• Open source core allows full self-hosting for maximum data control
• Multi-channel delivery covers web, in-app, link, and email surveys
• Pre-built templates for NPS, onboarding, churn, and product research
• Unified analytics consolidates individual trails and aggregated trends

Formbricks GmbH is headquartered in Kiel, Germany, founded in 2022 by Matti Nannt and Johannes Dancker. The managed cloud runs on EU infrastructure, with the company holding ISO 27001 and SOC 2 Type II certifications and operating under full GDPR and CCPA compliance.