Usercentrics vs TrustArc
Usercentrics is a European alternative to TrustArc — same security & identity use case, built under EU data-protection law.
By the EU Alternatives team Last updated
German consent management platform with IAB TCF 2.2, Google Consent Mode v2, global framework support, site scanning and audit-ready consent logs.
- Jurisdiction
- EU / EEA
- GDPR by default
- Yes
- US CLOUD Act exposure
- No
- Open source
- No
- Free tier
- No
TrustArc by TrustArc.
- Jurisdiction
- US
- GDPR by default
- Requires DPA + TIA
- US CLOUD Act exposure
- Yes
About Usercentrics
Usercentrics is a consent management platform (CMP) helping websites and apps collect, manage and document user consent for cookies, tracking and data processing under GDPR, ePrivacy, IAB TCF 2.2, US state laws and global privacy frameworks. Founded in Munich in 2017 and now owner of Cookiebot, it serves 2.3M+ domains worldwide.
The platform scans sites for tracking technologies, builds and serves a customisable consent banner, maintains an audit-ready consent log, and integrates with Google Consent Mode v2, tag managers, analytics tools and CMS platforms. Dedicated SDKs cover web, iOS, Android, Unity, Roku, tvOS and AMP properties.
Key benefits:
- IAB TCF 2.2, Google Consent Mode v2 and global frameworks supported out of the box
- Automatic site scans detecting cookies, pixels and third-party scripts daily
- Customisable consent banners with A/B testing and 60+ language translations
- Mobile and CTV SDKs for iOS, Android, Unity, Roku, tvOS and AMP
- Consent analytics dashboard tracking acceptance rates, opt-ins and regional performance
- Audit-ready consent logs retained per GDPR Article 7 evidentiary requirements
- Integrations with GTM, Adobe Launch, Shopify, WordPress, HubSpot and 2,000+ tools
Usercentrics is headquartered in Munich, Germany, and hosts all consent data in EU data centres (Frankfurt) under GDPR and the German BDSG. ISO 27001-certified operations, SCCs for any sub-processor transfer and a full DPA are available to every customer.
Trusted by Daimler, Deutsche Telekom, Rossmann and thousands of publishers, Usercentrics is the reference CMP for organisations that need provable, EU-sovereign consent management at scale.
Why choose Usercentrics over TrustArc?
The decisive argument is data jurisdiction. TrustArc is headquartered in US, which means personal data processed through it can be subject to non-EU legal regimes — the US CLOUD Act, FISA 702, or similar laws depending on the provider. After the 2020 Schrems II ruling, EU organisations must carry out a transfer impact assessment for every such data flow.
Usercentrics removes that overhead. As a Germany-based provider, it operates natively under GDPR, and data stays inside the EU/EEA by default. For regulated sectors — health, public administration, finance — that's not a nice-to-have but a requirement. For everyone else, it's concentration-risk insurance: you avoid depending on a single non-EU jurisdiction that can change the rules without warning.