Head-to-head · 2026

Secure Privacy vs TrustArc

Secure Privacy is a European alternative to TrustArc: same security & identity use case, headquartered in Denmark and governed by EU GDPR, while TrustArc is based in the United States.

By the EU Alternatives team Last updated 7 August 2026

European alternative

Secure Privacy

Denmark

Jurisdiction: EU / EEA
Primary privacy law: EU GDPR
US CLOUD Act exposure: No
Open source: No
Free tier: No

Visit Secure Privacy Full profile

Non-EU

TrustArc

TrustArc · United States

Cookie consent, assessments, data inventories and subject requests run as one privacy program, and the old TRUSTe certification heritage still carries weight with legal teams. No free tier and no published pricing exist: every deal goes through a demo and an annual quote assembled module by module. The company sits in California in the United States, a curious place from which to buy GDPR tooling.

Jurisdiction: United States
GDPR by default: Requires DPA + TIA
US CLOUD Act exposure: Yes

All European alternatives to TrustArc

Secure Privacy vs TrustArc at a glance

	Secure Privacy	TrustArc
Headquarters	Denmark	United States
Data jurisdiction	EU / EEA	United States
Primary privacy law	EU GDPR	Requires DPA + transfer assessment
US CLOUD Act exposure	No	Yes
Best for	Teams that need security & identity built for European data-protection requirements	Teams already invested in the TrustArc ecosystem

Choose Secure Privacy if…

You want a provider governed by a European privacy regime
GDPR or public-sector data-protection requirements apply to you
You'd rather back the European tech ecosystem

Stick with TrustArc if…

You depend on integrations only available in the TrustArc ecosystem
Your organisation has no EU data-residency constraints
Migration costs outweigh the jurisdiction benefits for now

Why choose Secure Privacy over TrustArc?

The decisive argument is data jurisdiction. TrustArc is headquartered in the United States, which means personal data processed through it can be subject to non-EU legal regimes: the US CLOUD Act, FISA 702, or similar laws depending on the provider. After the 2020 Schrems II ruling, EU organisations must carry out a transfer impact assessment for every such data flow.

Secure Privacy removes that overhead. As a Denmark-based provider, it operates under EU GDPR, and data stays inside the EU/EEA by default. For regulated sectors such as health, public administration, and finance, that's not a nice-to-have but a requirement. For everyone else, it's concentration-risk insurance: you avoid depending on a single jurisdiction that can change the rules without warning.

Frequently asked questions

Is Secure Privacy a good alternative to TrustArc?

Yes. Secure Privacy is one of the top-ranked European alternatives to TrustArc in our directory, covering the same security & identity use case. It is headquartered in Denmark, where EU GDPR applies.

What's the main difference between Secure Privacy and TrustArc?

The biggest difference is jurisdiction: Secure Privacy is based in Denmark, where EU GDPR applies, while TrustArc is headquartered in the United States and may transfer data outside Europe. For regulated industries or organisations following Schrems II guidance, this difference is decisive.

Is Secure Privacy GDPR-compliant?

Secure Privacy is based in Denmark, where EU GDPR applies. EU customers should still verify the provider's hosting and subprocessors, but the service is designed for European data-protection requirements.

How do I migrate from TrustArc to Secure Privacy?

Start by exporting your data from TrustArc (most providers offer an export in their settings). Then import into Secure Privacy using its native import tool or migration guide. Running both in parallel for a week catches any feature or workflow gaps before you fully switch.

Other European alternatives to TrustArc