Secure Privacy vs TrustArc
Secure Privacy is a European alternative to TrustArc: same security & identity use case, headquartered in Denmark and governed by EU GDPR, while TrustArc is based in the United States.
By the EU Alternatives team Last updated
- Jurisdiction
- EU / EEA
- Primary privacy law
- EU GDPR
- US CLOUD Act exposure
- No
- Open source
- No
- Free tier
- No
Cookie consent, assessments, data inventories and subject requests run as one privacy program, and the old TRUSTe certification heritage still carries weight with legal teams. No free tier and no published pricing exist: every deal goes through a demo and an annual quote assembled module by module. The company sits in California in the United States, a curious place from which to buy GDPR tooling.
- Jurisdiction
- United States
- GDPR by default
- Requires DPA + TIA
- US CLOUD Act exposure
- Yes
Secure Privacy vs TrustArc at a glance
| Secure Privacy | TrustArc | |
|---|---|---|
| Headquarters | Denmark | United States |
| Data jurisdiction | EU / EEA | United States |
| Primary privacy law | EU GDPR | Requires DPA + transfer assessment |
| US CLOUD Act exposure | No | Yes |
| Best for | Teams that need security & identity built for European data-protection requirements | Teams already invested in the TrustArc ecosystem |
Choose Secure Privacy if…
- You want a provider governed by a European privacy regime
- GDPR or public-sector data-protection requirements apply to you
- You'd rather back the European tech ecosystem
Stick with TrustArc if…
- You depend on integrations only available in the TrustArc ecosystem
- Your organisation has no EU data-residency constraints
- Migration costs outweigh the jurisdiction benefits for now
Why choose Secure Privacy over TrustArc?
The decisive argument is data jurisdiction. TrustArc is headquartered in the United States, which means personal data processed through it can be subject to non-EU legal regimes: the US CLOUD Act, FISA 702, or similar laws depending on the provider. After the 2020 Schrems II ruling, EU organisations must carry out a transfer impact assessment for every such data flow.
Secure Privacy removes that overhead. As a Denmark-based provider, it operates under EU GDPR, and data stays inside the EU/EEA by default. For regulated sectors such as health, public administration, and finance, that's not a nice-to-have but a requirement. For everyone else, it's concentration-risk insurance: you avoid depending on a single jurisdiction that can change the rules without warning.