Swapcard vs Eventbrite
Swapcard is a European alternative to Eventbrite — same other use case, built under EU data-protection law.
By the EU Alternatives team Last updated
French intelligent event platform with Sherlock AI matchmaking — 4,000+ events across 92+ countries, SOC 2 + ISO 27001 + GDPR compliant, 70–80% mobile app adoption.
- Jurisdiction
- EU / EEA
- GDPR by default
- Yes
- US CLOUD Act exposure
- No
- Open source
- No
- Free tier
- No
Eventbrite by Eventbrite.
- Jurisdiction
- US
- GDPR by default
- Requires DPA + TIA
- US CLOUD Act exposure
- Yes
About Swapcard
Swapcard is a French intelligent event management platform used for trade shows, conferences, associations, and media events. Founded in 2018 and headquartered in France with a global team, Swapcard positions itself as a "revenue-first" platform — unifying registration, attendee engagement, and exhibitor tools with AI-powered matchmaking at the centre.
The platform supports 4,000+ events across 92+ countries, with 7M+ attendees and 120,000+ exhibitors annually. Its flagship Sherlock AI engine drives 70–80% mobile app adoption (vs. an industry average of 30–40%) by personalising recommendations for every attendee.
Key features:
- Registration & ticketing — dynamic pricing, promo codes, conditional logic
- AI-powered mobile/web app — personalised attendee experience
- Sherlock AI — recommends contacts, exhibitors, and sessions based on behaviour
- Content management — session scheduling, speaker coordination, streaming
- Exhibitor tools — lead capture, AI matchmaking, hosted buyer programmes
- Monetisation — self-serve exhibitor marketplace, sponsorship packages, premium add-ons
- Analytics — registration, engagement, and exhibitor performance reporting
- 30+ integrations — Salesforce, HubSpot, AMS, and marketing automation tools
- Compliance — SOC 2, ISO 27001, GDPR, PCI DSS
Customers include HLTH Europe, IAAPA, and major trade shows globally. 95%+ customer satisfaction with G2 top-rated ease-of-use scores — a leading European alternative to Cvent, Bizzabo, and Hopin.
Why choose Swapcard over Eventbrite?
The decisive argument is data jurisdiction. Eventbrite is headquartered in US, which means personal data processed through it can be subject to non-EU legal regimes — the US CLOUD Act, FISA 702, or similar laws depending on the provider. After the 2020 Schrems II ruling, EU organisations must carry out a transfer impact assessment for every such data flow.
Swapcard removes that overhead. As a France-based provider, it operates natively under GDPR, and data stays inside the EU/EEA by default. For regulated sectors — health, public administration, finance — that's not a nice-to-have but a requirement. For everyone else, it's concentration-risk insurance: you avoid depending on a single non-EU jurisdiction that can change the rules without warning.