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French intelligent event platform with Sherlock AI matchmaking — 4,000+ events across 92+ countries, SOC 2 + ISO 27001 + GDPR compliant, 70–80% mobile app adoption.
European other alternative based in France.
Swapcard is a French intelligent event management platform used for trade shows, conferences, associations, and media events. Founded in 2018 and headquartered in France with a global team, Swapcard positions itself as a "revenue-first" platform — unifying registration, attendee engagement, and exhibitor tools with AI-powered matchmaking at the centre.
The platform supports 4,000+ events across 92+ countries, with 7M+ attendees and 120,000+ exhibitors annually. Its flagship Sherlock AI engine drives 70–80% mobile app adoption (vs. an industry average of 30–40%) by personalising recommendations for every attendee.
Key features:
- Registration & ticketing — dynamic pricing, promo codes, conditional logic
- AI-powered mobile/web app — personalised attendee experience
- Sherlock AI — recommends contacts, exhibitors, and sessions based on behaviour
- Content management — session scheduling, speaker coordination, streaming
- Exhibitor tools — lead capture, AI matchmaking, hosted buyer programmes
- Monetisation — self-serve exhibitor marketplace, sponsorship packages, premium add-ons
- Analytics — registration, engagement, and exhibitor performance reporting
- 30+ integrations — Salesforce, HubSpot, AMS, and marketing automation tools
- Compliance — SOC 2, ISO 27001, GDPR, PCI DSS
Customers include HLTH Europe, IAAPA, and major trade shows globally. 95%+ customer satisfaction with G2 top-rated ease-of-use scores — a leading European alternative to Cvent, Bizzabo, and Hopin.
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