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French intelligent event platform with Sherlock AI matchmaking — 4,000+ events across 92+ countries, SOC 2 + ISO 27001 + GDPR compliant, 70–80% mobile app adoption.
French event platform unifying registration, attendee engagement and exhibitor tools, with AI matchmaking at the core for trade shows, conferences and associations.
Swapcard is a French intelligent event management platform used for trade shows, conferences, associations, and media events. Founded in 2018 and headquartered in France with a global team, Swapcard positions itself as a "revenue-first" platform, unifying registration, attendee engagement, and exhibitor tools with AI-powered matchmaking at the centre.
The platform supports 4,000+ events across 92+ countries, with 7M+ attendees and 120,000+ exhibitors annually. Its flagship Sherlock AI engine drives 70 to 80% mobile app adoption (vs. an industry average of 30 to 40%) by personalising recommendations for every attendee.
Key features:
- Registration & ticketing with dynamic pricing, promo codes, and conditional logic
- AI-powered mobile/web app delivering a personalised attendee experience
- Sherlock AI recommends contacts, exhibitors, and sessions based on behaviour
- Content management covering session scheduling, speaker coordination, and streaming
- Exhibitor tools for lead capture, AI matchmaking, and hosted buyer programmes
- Monetisation through a self-serve exhibitor marketplace, sponsorship packages, and premium add-ons
- Analytics on registration, engagement, and exhibitor performance
- 30+ integrations including Salesforce, HubSpot, AMS, and marketing automation tools
- Compliance with SOC 2, ISO 27001, GDPR, and PCI DSS
Customers include HLTH Europe, IAAPA, and major trade shows globally. 95%+ customer satisfaction and G2 top-rated ease-of-use scores make it a leading European alternative to Cvent, Bizzabo, and Hopin.
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