SurveyLegend vs Qualtrics
SurveyLegend is a European alternative to Qualtrics: same surveys & forms use case, headquartered in Sweden and governed by EU GDPR, while Qualtrics is based in the United States.
By the EU Alternatives team Last updated
Mobile-first survey builder with drag-and-drop editing, branching logic, multi-language surveys, real-time analytics and integrations with Mailchimp, Sheets and Zapier.
- Jurisdiction
- EU / EEA
- Primary privacy law
- EU GDPR
- US CLOUD Act exposure
- No
- Open source
- No
- Free tier
- No
Survey design here goes well past forms, with branching logic, panels and analysis that research teams genuinely rely on. A free account really does exist, capped at three active surveys, 30 questions and 500 responses; past that nothing is priced publicly and everything goes through sales. Qualtrics, LLC operates from Provo, Utah under Silver Lake ownership since 2023.
- Jurisdiction
- United States
- GDPR by default
- Requires DPA + TIA
- US CLOUD Act exposure
- Yes
SurveyLegend vs Qualtrics at a glance
| SurveyLegend | Qualtrics | |
|---|---|---|
| Headquarters | Sweden | United States |
| Data jurisdiction | EU / EEA | United States |
| Primary privacy law | EU GDPR | Requires DPA + transfer assessment |
| US CLOUD Act exposure | No | Yes |
| Best for | Teams that need surveys & forms built for European data-protection requirements | Teams already invested in the Qualtrics ecosystem |
Choose SurveyLegend if…
- You want a provider governed by a European privacy regime
- GDPR or public-sector data-protection requirements apply to you
- You'd rather back the European tech ecosystem
Stick with Qualtrics if…
- You depend on integrations only available in the Qualtrics ecosystem
- Your organisation has no EU data-residency constraints
- Migration costs outweigh the jurisdiction benefits for now
About SurveyLegend
SurveyLegend is a visual survey and form builder letting anyone create mobile-ready surveys, polls, questionnaires and forms through a drag-and-drop interface. Founded in Malmö, Sweden in 2013, it is used by 1M+ users across 180+ countries to gather feedback, run NPS programmes and collect leads.
The platform pairs a media-rich editor (images, videos, emoji and rating scales) with branching logic, multi-language surveys, quiz scoring and real-time analytics. Responses feed a live dashboard with exportable charts, and integrations route data into Mailchimp, Google Sheets, Zapier, Slack and webhooks for downstream automations.
Key features:
- Drag-and-drop editor for visual surveys with images, videos and emoji ratings
- Logic and branching routing respondents based on prior answers
- Multi-language surveys with automatic translation and per-language branding
- Quiz mode with point scoring, pass thresholds and timed responses
- Real-time analytics dashboard with filters, crosstabs and CSV / Excel export
- Embed anywhere through iframe, popup or direct link on any website or email
- Integrations with Mailchimp, Google Sheets, Zapier, Slack and webhooks
SurveyLegend is headquartered in Malmö, Sweden, and hosts all response data on EU-based infrastructure under GDPR and Swedish data-protection law. A full DPA, SCCs for transfers and granular data-retention controls are available to every paying customer.
Trusted by Coca-Cola, Microsoft, L'Oréal and 1M+ users worldwide, SurveyLegend is the reference choice for marketers, HR teams and researchers who want a beautiful, mobile-first survey tool on sovereign EU infrastructure.
Why choose SurveyLegend over Qualtrics?
The decisive argument is data jurisdiction. Qualtrics is headquartered in the United States, which means personal data processed through it can be subject to non-EU legal regimes: the US CLOUD Act, FISA 702, or similar laws depending on the provider. After the 2020 Schrems II ruling, EU organisations must carry out a transfer impact assessment for every such data flow.
SurveyLegend removes that overhead. As a Sweden-based provider, it operates under EU GDPR, and data stays inside the EU/EEA by default. For regulated sectors such as health, public administration, and finance, that's not a nice-to-have but a requirement. For everyone else, it's concentration-risk insurance: you avoid depending on a single jurisdiction that can change the rules without warning.