Head-to-head · 2026

Tally vs Qualtrics

Tally is a European alternative to Qualtrics: same surveys & forms use case, headquartered in Belgium and governed by EU GDPR, while Qualtrics is based in the United States.

By the EU Alternatives team Last updated 1 August 2026

European alternative

Tally

Belgium

Create unlimited online forms for free with an intuitive, doc-like builder. Features conditional logic, payments, and robust privacy. Hosted in Europe.

Jurisdiction: EU / EEA
Primary privacy law: EU GDPR
US CLOUD Act exposure: No
Open source: Yes
Free tier: Yes

Visit Tally Full profile

Non-EU

Qualtrics

Qualtrics · United States

Survey design here goes well past forms, with branching logic, panels and analysis that research teams genuinely rely on. A free account really does exist, capped at three active surveys, 30 questions and 500 responses; past that nothing is priced publicly and everything goes through sales. Qualtrics, LLC operates from Provo, Utah under Silver Lake ownership since 2023.

Jurisdiction: United States
GDPR by default: Requires DPA + TIA
US CLOUD Act exposure: Yes

All European alternatives to Qualtrics

Tally vs Qualtrics at a glance

	Tally	Qualtrics
Headquarters	Belgium	United States
Data jurisdiction	EU / EEA	United States
Primary privacy law	EU GDPR	Requires DPA + transfer assessment
US CLOUD Act exposure	No	Yes
Best for	Teams that need surveys & forms built for European data-protection requirements	Teams already invested in the Qualtrics ecosystem

Choose Tally if…

You want a provider governed by a European privacy regime
GDPR or public-sector data-protection requirements apply to you
You want to start free and scale up later
Open-source code and self-hosting matter to you
You'd rather back the European tech ecosystem

Stick with Qualtrics if…

You depend on integrations only available in the Qualtrics ecosystem
Your organisation has no EU data-residency constraints
Migration costs outweigh the jurisdiction benefits for now

Why choose Tally over Qualtrics?

The decisive argument is data jurisdiction. Qualtrics is headquartered in the United States, which means personal data processed through it can be subject to non-EU legal regimes: the US CLOUD Act, FISA 702, or similar laws depending on the provider. After the 2020 Schrems II ruling, EU organisations must carry out a transfer impact assessment for every such data flow.

Tally removes that overhead. As a Belgium-based provider, it operates under EU GDPR, and data stays inside the EU/EEA by default. For regulated sectors such as health, public administration, and finance, that's not a nice-to-have but a requirement. For everyone else, it's concentration-risk insurance: you avoid depending on a single jurisdiction that can change the rules without warning.

Frequently asked questions

Is Tally a good alternative to Qualtrics?

Yes. Tally is one of the top-ranked European alternatives to Qualtrics in our directory, covering the same surveys & forms use case. It is headquartered in Belgium, where EU GDPR applies.

What's the main difference between Tally and Qualtrics?

The biggest difference is jurisdiction: Tally is based in Belgium, where EU GDPR applies, while Qualtrics is headquartered in the United States and may transfer data outside Europe. For regulated industries or organisations following Schrems II guidance, this difference is decisive.

Is Tally GDPR-compliant?

Tally is based in Belgium, where EU GDPR applies. EU customers should still verify the provider's hosting and subprocessors, but the service is designed for European data-protection requirements.

How do I migrate from Qualtrics to Tally?

Start by exporting your data from Qualtrics (most providers offer an export in their settings). Then import into Tally using its native import tool or migration guide. Running both in parallel for a week catches any feature or workflow gaps before you fully switch.

Other European alternatives to Qualtrics