Head-to-head · 2026

Tally vs Qualtrics

Tally is a European alternative to Qualtrics: same surveys & forms use case, headquartered in Belgium and operating under GDPR by default, while Qualtrics is based in the United States.

By the EU Alternatives team Last updated 11 July 2026

European alternative

Tally

Belgium

Create unlimited online forms for free with an intuitive, doc-like builder. Features conditional logic, payments, and robust privacy. Hosted in Europe.

Jurisdiction: EU / EEA
GDPR by default: Yes
US CLOUD Act exposure: No
Open source: Yes
Free tier: Yes

See full Tally profile

Non-EU

Qualtrics

Qualtrics · US

A curated collection of the best European alternatives to Qualtrics.

Jurisdiction: US
GDPR by default: Requires DPA + TIA
US CLOUD Act exposure: Yes

All European alternatives to Qualtrics

Tally vs Qualtrics at a glance

	Tally	Qualtrics
Headquarters	Belgium	US
Data jurisdiction	EU / EEA	US law applies
GDPR by default	Yes	Requires DPA + transfer assessment
US CLOUD Act exposure	No	Yes
Open source	Yes	—
Free tier	Yes	—
Best for	Teams that need surveys & forms with EU data residency	Teams already invested in the Qualtrics ecosystem

Choose Tally if…

You want your data to stay under EU law without extra legal paperwork
GDPR compliance or public-sector requirements apply to you
You want to start free and scale up later
Open-source code and self-hosting matter to you
You'd rather back the European tech ecosystem

Stick with Qualtrics if…

You depend on integrations only available in the Qualtrics ecosystem
Your organisation has no EU data-residency constraints
Migration costs outweigh the jurisdiction benefits for now

Why choose Tally over Qualtrics?

The decisive argument is data jurisdiction. Qualtrics is headquartered in US, which means personal data processed through it can be subject to non-EU legal regimes: the US CLOUD Act, FISA 702, or similar laws depending on the provider. After the 2020 Schrems II ruling, EU organisations must carry out a transfer impact assessment for every such data flow.

Tally removes that overhead. As a Belgium-based provider, it operates natively under GDPR, and data stays inside the EU/EEA by default. For regulated sectors such as health, public administration, and finance, that's not a nice-to-have but a requirement. For everyone else, it's concentration-risk insurance: you avoid depending on a single non-EU jurisdiction that can change the rules without warning.

Frequently asked questions

Is Tally a good alternative to Qualtrics?

Yes. Tally is one of the top-ranked European alternatives to Qualtrics in our directory, covering the same surveys & forms use case. It is headquartered in Belgium, keeping your data under EU law by default.

What's the main difference between Tally and Qualtrics?

The biggest difference is jurisdiction: Tally is based in Belgium and operates under GDPR and EU data-protection law, while Qualtrics is headquartered in US and may transfer data outside the EU. For regulated industries or organisations following Schrems II guidance, this difference is decisive.

Is Tally GDPR-compliant?

Tally is a European company based in Belgium, so GDPR compliance is the default operating model rather than a bolt-on. No transfer impact assessment is required for EU customers, unlike when using Qualtrics.

How do I migrate from Qualtrics to Tally?

Start by exporting your data from Qualtrics (most providers offer an export in their settings). Then import into Tally using its native import tool or migration guide. Running both in parallel for a week catches any feature or workflow gaps before you fully switch.

Other European alternatives to Qualtrics