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Build, scale, and customise your online store with an open-source commerce platform — headless-ready, B2B-capable, and trusted by 100,000+ merchants across Europe.
European consumer products alternative based in Germany.
Shopware is a German open-source e-commerce platform providing flexible, composable commerce for brands, retailers, and B2B businesses. Its MIT-licensed Community Edition is free to self-host and extend, while SaaS and PaaS tiers add managed infrastructure, enterprise support, and Shopware Intelligence — an AI suite for personalisation, product copy, and commercial insights.
A headless-capable architecture pairs Shopware's backend with any frontend via API. 5,000+ marketplace extensions, built-in CMS, and a full B2B suite cover subscription billing, loyalty programmes, complex wholesale pricing, and customer-specific catalogues. One-click migration tools import stores from WooCommerce, Magento, and other platforms.
Key benefits:
- Open-source Community Edition — MIT licensed, free to self-host and fully extend
- Headless and composable — decouple frontend and backend via REST or GraphQL API
- B2B suite with quote management, custom pricing, and company account hierarchies
- AI Copilot for generating product descriptions, category pages, and SEO metadata
- 5,000+ marketplace extensions covering every commerce use case
- Multichannel selling via Amazon, eBay, social commerce, and other connectors
- ISO 27001 and SOC 2 certified cloud infrastructure on European data centres
Headquartered in Schöppingen, Germany, Shopware runs all cloud infrastructure on European data centres and is fully GDPR-compliant with a dedicated DPA. The open-source edition can be self-hosted on any EU infrastructure. Founded in 2000, it has been one of Europe's leading commerce platforms for over two decades.
Powering 100,000+ merchants including Philips, Toyota Germany, DRYKORN, Stabilo, and Virgin Active — the largest open-source e-commerce community in Europe.
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Head-to-head comparisons
See how Shopware stacks up side-by-side against the non-EU incumbent on jurisdiction, GDPR, pricing, and features.
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