Tella vs Loom
Tella is a European alternative to Loom: same content & media use case, headquartered in Portugal and governed by EU GDPR, while Loom (Atlassian) is based in the United States.
By the EU Alternatives team Last updated
All-in-one screen recorder with AI-powered editing, auto-zoom, auto-layouts, studio voice, and instant sharing for startups and creators.
- Jurisdiction
- EU / EEA
- Primary privacy law
- EU GDPR
- US CLOUD Act exposure
- No
- Open source
- No
- Free tier
- Yes
Records your screen and face and hands back a link that plays instantly, with transcripts and time-stamped comments, and plenty of teams swapped status meetings for it. The free Starter plan stops at 25 videos per person and five minutes each; Business costs 18 dollars per user monthly. Owner Atlassian reincorporated from England to Delaware in 2022, putting it under US law.
- Jurisdiction
- United States
- GDPR by default
- Requires DPA + TIA
- US CLOUD Act exposure
- Yes
Tella vs Loom at a glance
| Tella | Loom | |
|---|---|---|
| Headquarters | Portugal | United States |
| Data jurisdiction | EU / EEA | United States |
| Primary privacy law | EU GDPR | Requires DPA + transfer assessment |
| US CLOUD Act exposure | No | Yes |
| Best for | Teams that need content & media built for European data-protection requirements | Teams already invested in the Atlassian ecosystem |
Choose Tella if…
- You want a provider governed by a European privacy regime
- GDPR or public-sector data-protection requirements apply to you
- You want to start free and scale up later
- You'd rather back the European tech ecosystem
Stick with Loom if…
- You depend on integrations only available in the Atlassian ecosystem
- Your organisation has no EU data-residency constraints
- Migration costs outweigh the jurisdiction benefits for now
About Tella
Tella is an all-in-one screen recorder with AI video editing built for startups, founders, and entrepreneurs who need polished product demos, async updates, and launch videos without a production workflow. It replaces the split between Loom-style quick captures and Camtasia-style timeline editing with a single tool that delivers both.
Recordings happen through a native macOS app, a Chrome extension, or the browser, capturing screen, camera, or both at 4K resolution. The timeline editor layers AI assistance on top: Auto Cut removes silences and mistakes, Auto Zoom highlights cursor activity, Auto Layouts alternate between camera and screen dynamically, and Studio Voice enhances audio to broadcast quality.
Key benefits:
- Native and browser recording covers Mac, Chrome, and web workflows seamlessly
- AI timeline editor with Auto Cut, Auto Zoom, and Auto Layouts speeds editing
- Studio Voice enhancement lifts raw recording audio to broadcast quality
- 4K export and embeds deliver polished output for landing pages and social
- Viewer analytics track views, watch time, and engagement per recording
- Instant share links make async communication as fast as sending a message
Built by a small remote team distributed across Europe and the US, Tella operates under GDPR with European data handling and privacy controls aligned with EU expectations. This gives European founders a video tool shaped by EU norms rather than a US-default posture.
Ideal for startup founders, product marketers, and indie creators who want a modern, AI-assisted screen recorder that produces launch-ready video without jumping between capture, editing, and hosting tools.
Why choose Tella over Loom?
The decisive argument is data jurisdiction. Loom is headquartered in the United States, which means personal data processed through it can be subject to non-EU legal regimes: the US CLOUD Act, FISA 702, or similar laws depending on the provider. After the 2020 Schrems II ruling, EU organisations must carry out a transfer impact assessment for every such data flow.
Tella removes that overhead. As a Portugal-based provider, it operates under EU GDPR, and data stays inside the EU/EEA by default. For regulated sectors such as health, public administration, and finance, that's not a nice-to-have but a requirement. For everyone else, it's concentration-risk insurance: you avoid depending on a single jurisdiction that can change the rules without warning.