Smartlook vs FullStory
Smartlook is a European alternative to FullStory — same web analytics use case, built under EU data-protection law.
By the EU Alternatives team Last updated
Product analytics platform combining session recordings, heatmaps, funnels, and event tracking for websites and mobile apps. Trusted by 2800+ organizations.
- Jurisdiction
- EU / EEA
- GDPR by default
- Yes
- US CLOUD Act exposure
- No
- Open source
- No
- Free tier
- No
FullStory by FullStory.
- Jurisdiction
- US
- GDPR by default
- Requires DPA + TIA
- US CLOUD Act exposure
- Yes
Why choose Smartlook over FullStory?
The decisive argument is data jurisdiction. FullStory is headquartered in US, which means personal data processed through it can be subject to non-EU legal regimes — the US CLOUD Act, FISA 702, or similar laws depending on the provider. After the 2020 Schrems II ruling, EU organisations must carry out a transfer impact assessment for every such data flow.
Smartlook removes that overhead. As a Czech Republic-based provider, it operates natively under GDPR, and data stays inside the EU/EEA by default. For regulated sectors — health, public administration, finance — that's not a nice-to-have but a requirement. For everyone else, it's concentration-risk insurance: you avoid depending on a single non-EU jurisdiction that can change the rules without warning.