smstools

smstools is Europe's most reliable SMS and messaging platform, helping businesses reach customers across 200+ countries through a high-performance SMS API, WhatsApp Business, and a marketing platform. For more than two decades the service has powered transactional alerts, two-factor codes, bulk campaigns, and one-to-one conversations for thousands of European brands with a 99.99% uptime guarantee.

The platform combines direct operator connections with a modern API, webhooks, and no-code integrations into Zapier, Make, Slack, and Teams. Customers can mix SMS, WhatsApp, virtual numbers, SIM hosting, email-to-SMS, and automated birthday or lifecycle campaigns, all monitored through a single dashboard with real-time delivery reporting and address-book management.

Key benefits:

• Global SMS API with direct operator routes in 200+ countries
• WhatsApp Business conversations handled from the same inbox
• 99.99% uptime backed by two decades of carrier-grade infrastructure
• Virtual numbers and SIM hosting for two-way customer interactions
• No-code integrations with Zapier, Make, Slack, and Teams
• Marketing campaigns with audience segmentation and delivery analytics

smstools is a Belgian company with data fully stored inside the European Union and complete GDPR compliance, offering a sovereign alternative to US and non-EU SMS gateways. All messaging traffic is handled under European telecom law, giving regulated industries audit-friendly logs and predictable privacy guarantees.

Trusted by 10,000+ customers including McDonald's, Coca-Cola, KFC, Ecco, and Unibet for mission-critical messaging at scale.