PlayPlay

PlayPlay turns marketing and communications teams into video producers through a drag-and-drop editor and AI-powered text-to-video, avatars, and voice-over generation. No film-school background or editing software is required. More than 3,000 companies including IBM, L'Oréal, Booking.com, and Novo Nordisk use it to create branded social, internal comms, and product videos in minutes.

The browser-based SaaS pairs a slide-like timeline with a Getty Images stock library, auto-resizing for every social format, AI translation and subtitling, audio enhancement, and background removal. Brand kits, company libraries, and approval workflows keep multi-team video production on-brand while collaboration features replace back-and-forth with agencies.

Key benefits:

• Drag-and-drop editor with a slide-based timeline anyone can learn
• AI text-to-video with avatars, voice-over, and automated clipping
• Auto-resize for LinkedIn, TikTok, Instagram, YouTube, and more
• AI translation and subtitles for multilingual publishing workflows
• Getty Images library built in for licensed stock footage and images
• Brand kits and approval flows enforce templates across teams

PlayPlay is headquartered in Paris, France, founded in 2017 by Thibaut Machet, Aurélien Dayres, and Clément Moracin. The platform runs on European infrastructure and holds SOC 2 Type II and ISO 27001 certifications with full GDPR compliance under French and EU data protection law.