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Italian multichannel marketing platform sending email, SMS, Messenger and Telegram campaigns from one contact database, with a drag-and-drop automation designer.
MailUp gives marketing teams a scalable multichannel platform for email, SMS, and messaging-app campaigns, built around a drag-and-drop automation designer and an integrated AI assistant. Italian brands use it to build responsive newsletters, trigger behavioral journeys, and coordinate cross-channel sends to Messenger and Telegram from a single contact database.
The platform pairs a campaign editor with advanced segmentation, personalization, and a ChatGPT-powered assistant that drafts and refines copy in-tool. Native connectors link CRM, ecommerce, CMS, ERP, and BI systems, and dedicated delivery infrastructure plus membership in M3AAWG, CSA, and Signal Spam keeps inbox placement high at scale.
Key benefits:
- Drag-and-drop editor builds responsive email and landing pages fast
- AI Assistant generates, revises, and personalizes copy on demand
- Marketing automation triggers journeys from ecommerce and CRM events
- SMS and messaging apps extend campaigns to Telegram and Messenger
- Advanced segmentation targets behavior, preferences, and purchase history
- Deliverability safeguards keep sender reputation strong at high volume
MailUp is part of TeamSystem S.p.A. and headquartered in Pesaro, Italy, operating exclusively within European data protection law. Infrastructure is GDPR-compliant, regularly security-assessed, and kept free of extraterritorial US disclosure obligations, making it a sovereign choice for Italian and European marketing teams.
Trusted by A2A Smart City, Italo, Coin, Moby, and Maxi Sport, alongside thousands of SMEs that rely on MailUp for everyday customer communications.
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