Smartlook vs Crazy Egg
Smartlook is a European alternative to Crazy Egg: same web analytics use case, headquartered in Czech Republic and governed by EU GDPR, while Crazy Egg is based in the United States.
By the EU Alternatives team Last updated
Product analytics platform combining session recordings, heatmaps, funnels, and event tracking for websites and mobile apps. Trusted by 2800+ organizations.
- Jurisdiction
- EU / EEA
- Primary privacy law
- EU GDPR
- US CLOUD Act exposure
- No
- Open source
- No
- Free tier
- No
Heatmaps, scroll maps, and session recordings simple enough that non-analysts actually use them, which is why it has outlived flashier rivals since 2005. Plans span 29 to 249 dollars a month, billed annually only, with a 30-day trial in place of a free tier. Visitor behavior data lands with Crazy Egg, Inc. in California, governed by US rules.
- Jurisdiction
- United States
- GDPR by default
- Requires DPA + TIA
- US CLOUD Act exposure
- Yes
Smartlook vs Crazy Egg at a glance
| Smartlook | Crazy Egg | |
|---|---|---|
| Headquarters | Czech Republic | United States |
| Data jurisdiction | EU / EEA | United States |
| Primary privacy law | EU GDPR | Requires DPA + transfer assessment |
| US CLOUD Act exposure | No | Yes |
| Best for | Teams that need web analytics built for European data-protection requirements | Teams already invested in the Crazy Egg ecosystem |
Choose Smartlook if…
- You want a provider governed by a European privacy regime
- GDPR or public-sector data-protection requirements apply to you
- You'd rather back the European tech ecosystem
Stick with Crazy Egg if…
- You depend on integrations only available in the Crazy Egg ecosystem
- Your organisation has no EU data-residency constraints
- Migration costs outweigh the jurisdiction benefits for now
Why choose Smartlook over Crazy Egg?
The decisive argument is data jurisdiction. Crazy Egg is headquartered in the United States, which means personal data processed through it can be subject to non-EU legal regimes: the US CLOUD Act, FISA 702, or similar laws depending on the provider. After the 2020 Schrems II ruling, EU organisations must carry out a transfer impact assessment for every such data flow.
Smartlook removes that overhead. As a Czech Republic-based provider, it operates under EU GDPR, and data stays inside the EU/EEA by default. For regulated sectors such as health, public administration, and finance, that's not a nice-to-have but a requirement. For everyone else, it's concentration-risk insurance: you avoid depending on a single jurisdiction that can change the rules without warning.