Prelumen Analytics vs SiteImprove
Prelumen Analytics is a European alternative to SiteImprove: same web analytics use case, headquartered in Germany and governed by EU GDPR, while SiteImprove (Siteimprove A/S) is based in Denmark.
By the EU Alternatives team Last updated
Cookie-free traffic analytics combined with continuous accessibility, Core Web Vitals, security, GDPR and carbon audits that turn findings into tracked issues.
- Jurisdiction
- EU / EEA
- Primary privacy law
- EU GDPR
- US CLOUD Act exposure
- No
- Open source
- No
- Free tier
- Yes
Website governance for big organisations: scheduled crawls that flag accessibility failures, broken links and SEO issues across thousands of pages. Everything is quote-priced, with contracts commonly landing between 5,000 and 50,000 dollars a year. Good news for this list: Siteimprove A/S has its headquarters in Copenhagen, majority owned since 2020 by the private equity firm Nordic Capital.
- Jurisdiction
- EU / EEA
- GDPR by default
- Yes
- US CLOUD Act exposure
- No
Prelumen Analytics vs SiteImprove at a glance
| Prelumen Analytics | SiteImprove | |
|---|---|---|
| Headquarters | Germany | Denmark |
| Data jurisdiction | EU / EEA | EU / EEA |
| Primary privacy law | EU GDPR | EU GDPR |
| US CLOUD Act exposure | No | No |
| Best for | Teams looking for a different web analytics trade-off on price, openness and features | Teams already invested in the Siteimprove A/S ecosystem |
Choose Prelumen Analytics if…
- You want to start free and scale up later
- You'd rather back the European tech ecosystem
Stick with SiteImprove if…
- You depend on integrations only available in the Siteimprove A/S ecosystem
- Migration costs outweigh the feature and pricing gains for now
About Prelumen Analytics
Prelumen Analytics puts visitor statistics and a website health check in the same dashboard. It counts traffic without cookies and honours Do-Not-Track by default, then keeps auditing the site in the background so problems surface as tracked issues with a re-test instead of a one-off report.
The platform pairs real-time traffic, visitor journeys, funnels and revenue attribution with checks across accessibility, SEO, security, performance, GDPR and carbon. Core Web Vitals come from real visitors, not lab runs. Usage is metered in monthly tokens, with a free plan that needs no card and paid tiers adding AI summaries and MCP access for agent workflows.
Key benefits:
- Cookie-free analytics with traffic, journeys, funnels and revenue attribution
- Accessibility checks using PhpAlly and WAVE to catch WCAG problems
- Real-user Core Web Vitals showing how fast pages load for actual visitors
- Security audits of headers and certificates, plus a malware scan
- GDPR checks covering privacy policy, consent setup and active trackers
- Carbon per pageview with simple and detailed footprint checks
- Broken link and SEO checks running continuously, not once a quarter
- Issue tracking with re-tests so a fix is confirmed rather than assumed
Prelumen is operated by onEco GmbH, registered in Berlin, Germany, and processes data in the EU. The application runs on Heroku in its Ireland region with a database service on AWS, and Cloudflare in front, so the data stays in EU datacenters but on US-owned infrastructure. Visitor data is not sold to ad networks.
Ideal for agencies and site owners who want traffic numbers and a running quality audit without adding a consent banner.
Why choose Prelumen Analytics over SiteImprove?
Jurisdiction is not the argument here: SiteImprove is headquartered in Denmark, so both products answer to European data-protection law. What separates them is pricing, openness, feature depth and how much of the European ecosystem you want to back.
Prelumen Analytics sits on the same side of that line. As a Germany-based provider, it operates under EU GDPR, and data stays inside the EU/EEA by default. For regulated sectors such as health, public administration, and finance, that's not a nice-to-have but a requirement. For everyone else, it's concentration-risk insurance: you avoid depending on a single jurisdiction that can change the rules without warning.