Europe-made alternatives · 2026
The Best European NYX Alternative in 2026
The best European alternative to NYX in 2026 is KIKO Milano, based in Italy. It is European-owned, GDPR-native and production-ready.
By the EU Alternatives team Last updated
Our top pick this year is KIKO Milano
NYX alternatives are mainly Consumer Products. Browse that category for a wider shortlist beyond this list.
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Milanese cosmetics house with its own makeup, nail and skincare lines, sold at accessible prices through KIKO stores across Europe and online.
Frequently asked questions
What is the best European alternative to NYX?
So far our directory lists one European alternative to NYX: KIKO Milano.
Is NYX GDPR-compliant?
The brand was born in Los Angeles but has been owned by L'Oreal since 2014, which makes it American in origin and French in ownership, governed from Clichy near Paris. As a company in France, L'Oreal falls under the GDPR directly.